Integrate the WhatsApp Business API and start reaching customers on WhatsApp, the world's most popular messaging app. The WhatsApp Business platform with BC4 Messaging APIs can be used as an additional communication channel for your customers — for support, notifications, verification, and personalized promotions.
Integrating WhatsApp into your BC4™ contact center
One of the most popular communication channels, used by over 1.5 billion consumers, can now be integrated into your contact center.
Customers often prefer to communicate through multiple channels. Make it easier for them to communicate and for your agents to work with a single user interface, BC4 Agent Panel, which allows you to view all interactions via WhatsApp and integrate this platform with the rest of your channels.
WhatsApp supports sending attachments and images in both directions. Customers can send photos from their phone and send them to you via WhatsApp, for example during a call with a contact center agent, directly in the BC4 Agent Panel unified environment.
What can you create with the WhatsApp Business Platform?
Conversational messages
Use WhatsApp for customer care and conversational commerce.
Transactional messages
Send one-way WhatsApp messages, alerts and notifications, promotions, and marketing messages.
Contact center
Provide customers with a personalized experience via WhatsApp or other popular channels like email, voice, SMS, and more.
Personalized communication
Personalized communication - deliver highly targeted and personalized communication via WhatsApp and any other channel.
WhatsApp message queues in BC4™ Agent Panel
You can manage WhatsApp messages in queues, similar to SMS messages, and route them to available agents – all on a single screen. With BC4 and WhatsApp, you can communicate with customers internationally conveniently and efficiently, without incurring high costs. At the same time, agents can process multiple messages simultaneously. WhatsApp also provides end-to-end encryption, which guarantees the privacy and security of all messages.
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